New research from the University of East Anglia (UEA) – out in October last year – suggests English vineyards could improve the experience of visiting customers by investing in biodiversity onsite.
Researchers found visitors enjoyed their vineyard tours more when they listened to diverse birdsong.
Biological Sciences
UEA’s School of Biological Sciences, Dr Natalia Zielonka, who was a lead author on the research paper, said: “To understand the direct contributions of sounds to our experience of nature, we studied ‘soundscapes’ in English vineyards and measured their effect on vineyard visitors’ experience of tours.”
Sounds collectively form soundscapes and play an important role in people’s experience of the outside world.
Soundscapes
However, unprecedented biodiversity declines are silencing natural soundscapes, while the sounds of ever-increasing urbanisation are becoming dominant.
The study was performed in English vineyards like ours, which, like other agricultural systems, are encouraged to safeguard biodiversity.
Dr Zielonka adds: “To mirror what soundscapes with more birdsong may sound like, we hid speakers in vineyards along tour routes. These played additional birdsong to some tour groups, creating ‘enhanced soundscapes’ that were louder and more diverse.
Engrossed
“At the end of tours, we collected responses from visitors through a survey to measure their tour experience. Vineyard visitors who experienced our enhanced soundscapes reported improved tour experience and showed stronger agreement with statements that the sounds in the vineyard were appealing and made them feel engrossed.”
The researchers say the findings demonstrate how measures to conserve birds could also enhance vineyard visitors’ experience of the vineyards, which they hypothesise could in turn benefit the industry.
Our biodiversity
Here at Foxbury Fields, we’re already heavily into biodiversity and enhancing the natural environment in and around our vineyard. We do regular bird counts along with our nearby sister business Wyevale Nurseries.
Spring bird survey
Back in April 2024, Garden Design and Domestic Landscape Sales Manager at Wyevale Nurseries, Adrian Hoare completed his spring survey of the birds on the nursery.
He recorded four of the nation’s top five: House Sparrow, Blue Tit, Blackbird and Wood Pigeon.
He also saw some more usual birds when compared to the 2024 RSPB’s Big Garden Birdwatch results for Herefordshire. These included, to name just a few, the Chiffchaff and Treecreeper.
Environmental management
In total, Adrian recorded a healthy 44 species of wild bird onsite. A clear indicator that we are collectively managing our environment well.